WhatsApp enters sports in deal with F1 team Mercedes. Channels feature to offer exclusive content

WhatsApp has chosen the Mercedes Formula One team for its first entry into sports sponsorship. The multi-year agreement will give followers of the eight-time world champion exclusive team content and in-race updates through the Meta-owned private messaging service.

Mai An Tran on X: WhatsApp has announced a partnership with the Mercedes F1 team 🏎️ They will post exclusive content to WhatsApp Channels. I think this is a solid move from both parties. I imagine 2024 will be a another good year for WhatsApp and

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