Liu Jo takes first step towards sustainability with Better Denim collection

Men's denim: designer, skinny and slim jeans

Stretch bootcut jeans

Liu Jo - Avvenice

Straight jeans with ironed crease

Liu Jo takes first step towards sustainability with Better Denim collection

Skinny jeans with animal print turn-up

Better Liu Jo

Liu Jo Better Denim: Clara Berry and Mara Lafontan explore their roots in Portugal for new campaign

Skinny jeans with gemstones

Blumarine Acquired by Liu Jo's Founder Marco Marchi

Liu Jo - The #LiuJoBottomUp is back for the #LiuJo #SS22 season to tell its iconic denim story with a sustainable soul. #LiuJoBetterDenim Discover more

Liu Jo Better straight jeans with gemstones

Eco-friendly super flared jeans

Bottom Up skinny jeans

Women's Skinny Jeans: Skinny and Super-Skinny Jeans