Android TV with a new UI could be rebranded as Google TV

Google may be working an content-focussed Android TV user interface with an upcoming TV streaming device and could rebard the platform as Google TV.

Android TV - Wikiwand

Google TV: Everything you need to know

Google's Sabrina dongle could be called 'Google Chromecast with Google TV

What's next for Google TV? The history of Android TV

Android 4.4 KitKat Release Date: Is The OS The New Foundation For The Re-Branded 'Android TV'?

Android TV buyer's guide: All you need to know about Google's TV platform

Is Google TV Going to Replace Android TV?

Panasonic starts transitioning from Android TV to Google TV this year - FlatpanelsHD

Your Sony smart TV is about to lose this popular streaming app

So the new Android TV UI (don't confuse with the Google TV UI) is rolling out profiles support (courtesy of @GenesisDH), I imagine that the old UI won't benefit of this, specially

What is Google TV's 'Basic Mode'? - Quora

Report: Android TV getting a content-focused UI redesign - 9to5Google

Android TV's latest update makes it look more like the Chromecast's Google TV - The Verge