Orange M&M is now a Gen Z icon because of its extreme anxiety
4.7 (106) · € 38.99 · In Magazzino
![Orange M&M is now a Gen Z icon because of its extreme anxiety](https://helios-i.mashable.com/imagery/articles/04kk6sjkt3BDnoccC2VsHHL/hero-image.fill.size_1200x675.v1642710483.png)
Mars redesigned the M&M’s characters for a “more dynamic, progressive world." Apparently, the orange M&M is supposed to be relatable to Gen Z because of its anxious personality.
Mashable is a global, multi-platform media and entertainment company.
Powered by its own proprietary technology, Mashable is the go-to source for tech,
digital culture and entertainment content for its dedicated and influential audience around the globe.
![Orange M&M is now a Gen Z icon because of its extreme anxiety](https://helios-i.mashable.com/imagery/articles/04kk6sjkt3BDnoccC2VsHHL/hero-image.fill.size_1200x900.v1642710483.png)
Orange M&M is now a Gen Z icon because of its extreme anxiety
The M&M's spokescandy campaign crushed. Here's why.
![OMG Stop Freaking Out!!! is a Bad Response to Right-Wing Freak-Outs](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc482c4fe-88de-4be6-aff0-a88e1af62dfa_857x500.jpeg)
OMG Stop Freaking Out!!! is a Bad Response to Right-Wing Freak-Outs
![Acyn on X: Tucker: If you look at him, the orange M&M does appear very anxious. Maybe he doesn't like all the ugly new shoes he sees around him. Maybe he liked](https://pbs.twimg.com/ext_tw_video_thumb/1484724565553008640/pu/img/5jMz-0aydXhH-BX6.jpg)
Acyn on X: Tucker: If you look at him, the orange M&M does appear very anxious. Maybe he doesn't like all the ugly new shoes he sees around him. Maybe he liked
![Cool Stuff Ride Home](https://static.libsyn.com/p/assets/f/0/b/e/f0be29b351ea5964e5bbc093207a2619/CSRH_logo2-20231108-l2nactr7ex.jpg)
Cool Stuff Ride Home
![Millennial : Pretend Adulting, Real Talk](https://toppodcast.com/wp-content/uploads/2021/01/5097763-600x600bb.jpg)
Millennial : Pretend Adulting, Real Talk
![Blogs — Division of Labor, Advertising & Digital Marketing Agency in SF](https://images.squarespace-cdn.com/content/v1/5efc4f554cc59c08194b27d7/1630357982008-EN5BATWR6VKBEFA7RHRG/Screen+Shot+2021-08-30+at+2.03.21+PM.png)
Blogs — Division of Labor, Advertising & Digital Marketing Agency in SF
![fugo 。゚. on X: i honestly hope that (pandering aside) the orange m&m gains control over their anxiety by transitioning gender and finds strength in their new identity / X](https://pbs.twimg.com/media/FJklQLGXMAIn5Kg.jpg)
fugo 。゚. on X: i honestly hope that (pandering aside) the orange m&m gains control over their anxiety by transitioning gender and finds strength in their new identity / X
![WE ARE THE LAST 100 BLOGGERS — whys orange the only m&m afraid of being eaten.](https://64.media.tumblr.com/6983a3c2d9f962c9074ccde0d5ac9894/tumblr_p64sg5Lr2h1rp00o9o1_500.png)
WE ARE THE LAST 100 BLOGGERS — whys orange the only m&m afraid of being eaten.
![The Bazaarvoice social commerce news bulletin](https://media.bazaarvoice.com/Shutterstock_1175573191-1.png)
The Bazaarvoice social commerce news bulletin
![Study: Gen Z is more open about struggles with mental health](https://www.usatoday.com/gcdn/presto/2023/03/31/USAT/197f4f80-2821-44f9-8e7a-8ae134b93dac-JTF_RectThumb_Generations.png?width=1280&height=720&fit=crop&format=pjpg&auto=webp)
Study: Gen Z is more open about struggles with mental health