Data on online shopping and in-store sales as Black Friday begins
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![Data on online shopping and in-store sales as Black Friday begins](https://www.pewresearch.org/wp-content/uploads/2023/11/SR_23.11.22_BlackFriday_feature-jpg.webp)
Through the first three quarters of 2023, retail e-commerce totaled $793.7 billion, or 14.9% of all retail sales.
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![Data on online shopping and in-store sales as Black Friday begins in US](https://www.pewresearch.org/wp-content/uploads/2023/11/SR_23.11.22_BlackFriday_1.png?w=640)
Data on online shopping and in-store sales as Black Friday begins in US
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Data on online shopping and in-store sales as Black Friday begins in US
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