How Solo Stove built a $400 million backyard fire pit company

This is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle while generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.
This is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle while generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.

How to choose and use a backyard firepit

Solo Stove Bonfire 2.0 Wood Burning Stainless Steel Fire Pit

The 13 Best Fire Pits to Upgrade Your Patio

Solo Stove and Snoop Dog launch a new fire pit bundle

Solo Stove: The Ultimate Campfire Solution (2023 Updated)

How Solo Stove Made Starting a Fire Accessible to All — Blog

Solo Stove Axe, Graphene Jacket, Arcade Work Belt, and More

Startup Spotlight: Local entrepreneurs offer 'no bad seat around

How Solo Stove became a $400 million fire pit company, cult following

Meet Solo Stove's New Tower Patio Heater & Save $400 On It Now

7 Best Smokeless Fire Pits 2024 Reviewed

Story of Solo Stove: Revolutionizing Your Boring Firepit

Solo Stove and Snoop Dog launch a new fire pit bundle

A skeptic's review of the BioLite CampStove: it's neat but mostly