The Hero Products and Gen Z Influencer Strategies Behind E.L.F.'s Breakthrough

Learn about the hero products and TikTok marketing strategies E.L.F. used to win over Gen Z influencers and expand its earned media footprint.

How e.l.f. Cosmetics Ignited The TikTok-Led Beauty Revolution

Write the Ship • A Journal of Student Writing 2022-2023 by

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

Three Running Brands Making Strides on Social

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood

How E.l.f. Made a Comeback

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

How Gen-Z Beauty Brand E.l.f. Is Gamifying Social Impact Via Roblox

Brand Influence's Gen Z Campaign Ignites Frenzy for PRIME

Write the Ship • A Journal of Student Writing 2022-2023 by

e.l.f. Beauty: Gen Z's Favorite Beauty Brand Earns 57 Billion

Beauty Industry Titans E.l.f. Beauty and Estee Lauder Navigate

Write the Ship • A Journal of Student Writing 2022-2023 by