What are 'Surprise Mini Brands,' the new toy craze selling out?

This stocking stuffer-sized toy is selling like hotcakes, but older generations have probably never heard of it. The hottest toy this holiday season is 5 Surprise Mini Brands, according to data rel…

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

Mini Brands are the latest bizarre toy craze to sweep the nation, and they're filling me with existential dread - The Washington Post

5 Surprise Mini Brands Series 3 Mystery Capsule Real Miniature Brands Collectible Toy : Target

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

Brand Power is Back

5 Surprise Mini Brands Mini Mart Playset Series 3 by ZURU with 5 Exclusive Mystery Mini Brands, Store and Display Your Mini Collectibles Collection! : Everything Else

, Highlights * Collect your favorites including Subway, Sonic and TGI Fridays * Find the all-new frozen moments minis: 4 to collect! * 8

Foodie Mini Brands Series 1 (5 Pack)

5 Surprise Toy Mini Brands are all the best toys in your toy box made mini! Unwrap and peel to reveal 5 mystery miniatures in every capsule. What 5

ZURU 5 Surprise Toy Mini Brands Series 2 Capsule Collectible Toy

mini brands with toys inside, SAVE 7%

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

5 Surprise 77244-B Toy Mini Brands Series 2 Wave 2 Starter Pack (Collector's Case and 3 Capsule) : Toys & Games

What are 'Surprise Mini Brands,' the new toy craze selling out?

5 Surprise Mini Brands Series 4 by ZURU Exclusive Mystery Real Miniature Collectible Toy Capsule for Kids, Teens, and Adults (2 Pack) : Toys & Games

The Call Of The Small: How A Toymaker Shrunk The Supermarket, And Won Big