Campari Soda's Redesign Doubles Down On An Icon

Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.

Campari Changes Their Iconic Bottle Design After 10 Years

Make the Campari & Soda Your Own

Depero's Campari Soda bottle

Campari Soda's DUO Seat Is Designed To Be Shared – PRINT Magazine

Campari Campari, Campari and soda, Design research

Are Ribbed Glass Bottles The New Thing? Campari Says 'Yes

The Campari Soda redesign celebrates the drink's “iconic history

Campari unveils new bottle design - The Spirits Business