PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.
4.6 (515) · € 25.00 · In Magazzino
![PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2022/07/21164506/AirUp-Full1-1020x534.jpg)
PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
![air up® Starter Set](https://cdn.shopify.com/s/files/1/0635/3610/3657/products/VSS-Builder-Bottle-HotPink-2-3-min.png?v=1676919452)
air up® Starter Set
![BarFresh Forges PepsiCo Deal to Get Smoothies in Restaurants - Bloomberg](http://assets.bwbx.io/images/iFh5Lb6a73UU/v1/-1x-1.jpg)
BarFresh Forges PepsiCo Deal to Get Smoothies in Restaurants - Bloomberg
![Fab or fad? Scent-based system aims to fool your brain into thinking your plain water is flavoured – The Irish Times](https://cloudfront-eu-central-1.images.arcpublishing.com/irishtimes/3OFOEBLP2ZB7TGNMHMYI4XGKV4.jpg)
Fab or fad? Scent-based system aims to fool your brain into thinking your plain water is flavoured – The Irish Times
![Closer Look: Air Up Promises “Scent-Flavored” Water, 2022-08-18](https://www.beverage-digest.com/ext/resources/Issue-2022-08-18/airup-gallery/1-IMG_1573-Large.jpeg?t=1660842034&width=696)
Closer Look: Air Up Promises “Scent-Flavored” Water, 2022-08-18
![I tried a $40 water bottle that flavors tap water using nothing but sc](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto/wp-cms/uploads/2022/06/07-90764705-air-up.jpg)
I tried a $40 water bottle that flavors tap water using nothing but sc
![Scent-Based Bottled Water Maker SZENT Prepares Relaunch](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2022/09/26105255/bevnet_szent_update_thumbnail.jpg)
Scent-Based Bottled Water Maker SZENT Prepares Relaunch
![Pepsi price hikes fuel 10% jump in the fourth-quarter sales](https://dims.apnews.com/dims4/default/55f9f6e/2147483647/strip/true/crop/3000x1688+0+156/resize/1440x810!/quality/90/?url=https%3A%2F%2Fstorage.googleapis.com%2Fafs-prod%2Fmedia%2Fee3d65ea34624c18a5b6a3f24780b80b%2F3000.jpeg)
Pepsi price hikes fuel 10% jump in the fourth-quarter sales
![air up® Starter Set](https://cdn.shopify.com/s/files/1/0635/3610/3657/products/VSS-Builder-Bottle-VibrantGreen-2-3-min.png?v=1676919773)
air up® Starter Set
![PepsiCo says snacks, sodas could get pricier after scant consumer pushback](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/JNYKTJKQCVM2HFNQIUE4LNBNMU.jpg)
PepsiCo says snacks, sodas could get pricier after scant consumer pushback
![Ashton Kutcher, PepsiCo-backed Air Up Redefines Hydration Via Scent](https://wwd.com/wp-content/uploads/2022/08/AirUp_PDP_SS-black2_V01.jpg?w=1024)
Ashton Kutcher, PepsiCo-backed Air Up Redefines Hydration Via Scent
![SodaStream Announces The Launch Of bubly drops™, The First North America Partnership Since Joining PepsiCo](https://mma.prnewswire.com/media/733556/PEPSICO_Logo.jpg?p=twitter)
SodaStream Announces The Launch Of bubly drops™, The First North America Partnership Since Joining PepsiCo
![Pepsico beverage products hi-res stock photography and images - Alamy](https://c8.alamy.com/comp/WWWAD1/flagship-products-of-pepsico-american-multinational-food-snack-and-beverage-corporation-WWWAD1.jpg)
Pepsico beverage products hi-res stock photography and images - Alamy
![PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2022/07/21164510/AirUp-Full2.jpg)
PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.
![Scent-flavored Hydration Company Air Up Discusses Technology](https://img.perfumerflavorist.com/files/base/allured/all/image/2022/09/AirUp_US_Shots_Pods_Watermelon_Companion.63230bac4726a.png?auto=format%2Ccompress&fit=max&q=70&rect=0%2C72%2C1920%2C1080&w=1200)
Scent-flavored Hydration Company Air Up Discusses Technology
![PepsiCo's Pepsi Maple Syrup Cola - Product Launch - Just Drinks](https://www.just-drinks.com/wp-content/uploads/sites/29/2022/03/PepsiCo-Maple-Syrup.png)
PepsiCo's Pepsi Maple Syrup Cola - Product Launch - Just Drinks