Why Are Most Modern Movie Posters Double-Sided? – Art of the Movies

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Today, nearly all movie posters are printed double-sided. It wasn’t always that way. It wasn’t until the late 1980s / early 1990s that it became common practice. It is more difficult and it is more expensive. So why bother? In this blog post we answer the question "Why are movie posters double-sided?"

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My problem with MCU movies (and a lot of Hollywood): Posters. The main posters for MCU movies are always bland, boring, and a lot of the same. To prove my point I've