How Impossible Foods and Beyond Meat Convinced Meat Lovers to Eat

Why people love plant-based meat alternatives like the Impossible Burger and Beyond Burger, and how they compare to beef burgers on health and the environment.

Fake Meat vs. Real Meat - The New York Times

How to persuade your favorite meat eater to try a meatless Monday

How Beyond Meat's Marketing Strategy Set it Apart

Impossible Burger vs. Beyond Meat: Which tastes more like real beef?

I love meat. But these new “bleeding” veggie burgers convinced me to give it up for good. - Vox

10 Meatless Ground Beef Brands, Ranked Worst To Best

Bernstein on plant-based meat: 'We believe this is still very much a two-horse race

Kim Kardashian Just Got a Job at Beyond Meat as Its “Chief Taste Consultant”

The best way to cook an Impossible Burger and other plant-based meats

If interest in meatless burgers is waning, how can plant-based eating be sustained?

Vegan meat alternatives: what is plant-based meat?

Impossible Burger: Fake Meat Is Taking Over

Why Is Fake Meat More Expensive Than The Real Thing? : The Indicator from Planet Money : NPR

Are Beyond Meat and Impossible Burger Healthy? Pros and Cons — Eightify

Fake Meat Gets Real, Food Network Healthy Eats: Recipes, Ideas, and Food News