Mattel Wins Back Disney Princess and 'Frozen' Toys Licensing Deal

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company's Disney princesses and "Frozen" characters.

Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow - WSJ

Barbie and G.I. Joe playing house? Hasbro, Mattel said to have held talks about possible merger – Orange County Register

Mattel Reclaims Rights for Disney Princess Toys from Hasbro

Mattel shares jump after it wins Disney Princess, 'Frozen' toy license from rival Hasbro - MarketWatch

Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow - WSJ

Today in Retail: Mattel, Disney Expand Licensing Agreement; Online Sales Can't Keep up With Rising Retail Return Rate

Disney Princess Dolls Join Transformers, G.I. Joe in Hasbro Toy Chest

Mattel Names Disney's Josh Silverman as Chief Franchise Officer, Global Head of Consumer Products

Mattel CEO Ynon Kreiz On Winning Back Princess-'Frozen' Toy Deal With Disney: Big Brands Give You The Ability To Stand Out