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The era of corporate-engineered songs has come to the app. What does that mean for the rest of TikTok?

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e.l.f. Cosmetics' Innovation on TikTok - The Shorty Awards

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e.l.f Cosmetics' “Eyes Lips Face” TikTok Campaign Breaks Global Engagement Records Leveraging Originally Created Music The Hype Magazine: Unveiling the Pulse of Urban Culture - From Hip Hop to Hollywood! Explore a

e.l.f. Cosmetics Gets Sticky With Jennifer Coolidge in Its First-Ever Commercial Debuting at the