Why did Lavazza add Alexa to a manual coffee machine?

The famous Italian brand has incorporated voice controls to a machine you still need to operate the old-fashioned way.

Lavazza BLUE Classy Mini Single Serve Espresso Coffee Machine LB 300, 5.3 x 13 x 10.2 2 Coffee selections: simple touch controls, 1 programmable free dose and 1 pre-set: Home & Kitchen

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