Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.

McDonald's: Exec talks Grimace, inflation and pricing, culture, celebrity collaborations, and more

Grimace gives McDonald's a boost

McDonald's taps into childhood nostalgia with new Grimace-themed video game

When UGC goes wrong: A case study of the Grimace shake trend

McDonald's

McDonald's

a june 12 birthday suggests grimace may have been conceived on september 11, Grimace

McDonald's

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP

McDonald's boosts traffic with marketing campaign

Who is CosMc? The inspiration behind McDonald's spinoff restaurant brand

McDonald's

McDonald's

McDonald's

McDonald's Grimace shake trend boosts restaurant's Q2