Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools
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McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.
![McDonald's: Exec talks Grimace, inflation and pricing, culture, celebrity collaborations, and more](https://i.ytimg.com/vi/Z06DeDsbokQ/sddefault.jpg)
McDonald's: Exec talks Grimace, inflation and pricing, culture, celebrity collaborations, and more
Grimace gives McDonald's a boost
![McDonald's taps into childhood nostalgia with new Grimace-themed video game](https://marketing-interactive-assets.b-cdn.net/images/sg/content-images/by_year_month/2023-june/grimace_twitter_mcdonalds.jpeg)
McDonald's taps into childhood nostalgia with new Grimace-themed video game
![When UGC goes wrong: A case study of the Grimace shake trend](https://marketing-interactive-assets.b-cdn.net/images/sg/content-images/by_year_month/2023-july/mcdonalds_x_grimace_shake_trend_header_image.jpg?auto_optimize=medium)
When UGC goes wrong: A case study of the Grimace shake trend
![McDonald's](https://res.cloudinary.com/graham-media-group/image/upload/f_auto/q_auto/c_thumb,w_700/v1/media/gmg/NHV2LBPSMRE7VCKQBELGGZ7R4E.jpg?_a=ATAPphC0)
McDonald's
![McDonald's](https://www.clickorlando.com/resizer/AwzjSrSghu7p9lboAyEN8P-q614=/1600x1066/smart/filters:format(jpeg):strip_exif(true):strip_icc(true):no_upscale(true):quality(65)/cloudfront-us-east-1.images.arcpublishing.com/gmg/OUZDUTTT5BFBBB3M5EVPLXS22Y.jpg)
McDonald's
![a june 12 birthday suggests grimace may have been conceived on september 11, Grimace](https://i.kym-cdn.com/photos/images/original/002/604/993/f02.jpg)
a june 12 birthday suggests grimace may have been conceived on september 11, Grimace
![McDonald's](https://sharedmedia.grahamdigital.com/photo/2019/08/01/080119-mcdonalds-1280x720_22145600_ver1.0_1280_720.jpg)
McDonald's
![Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP](https://www.wwlp.com/wp-content/uploads/sites/26/2024/02/pup.jpg?w=1920&h=1080&crop=1)
Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP
![McDonald's boosts traffic with marketing campaign](https://www.meatpoultry.com/ext/resources/2023/07/Grimace_Lead.jpg?height=635&t=1690809746&width=1200)
McDonald's boosts traffic with marketing campaign
![Who is CosMc? The inspiration behind McDonald's spinoff restaurant brand](https://cdn59755463.blazingcdn.net/portalimages/portalimages/1beab826-5e08-4330-a01d-f3f640a4a2cf.medium.png)
Who is CosMc? The inspiration behind McDonald's spinoff restaurant brand
![McDonald's](https://media.wsls.com/photo/2019/09/19/Eat_in_Thursday_and_get_free_McDonalds_merch_1568910485596_22299902_ver1.0_1280_720.jpg)
McDonald's
McDonald's
![McDonald's](https://www.clickorlando.com/resizer/Z2Gnoq0LUleNvMkuavgiTFvg-iE=/800x472/smart/filters:format(jpeg):strip_exif(true):strip_icc(true):no_upscale(true):quality(65)/cloudfront-us-east-1.images.arcpublishing.com/gmg/IXPE7TH5ZFBDBAHXMKAFSEUHJ4.jpg)
McDonald's
![McDonald's Grimace shake trend boosts restaurant's Q2](https://www.northjersey.com/gcdn/presto/2023/06/16/PCIN/7c6ef58c-b1d7-4528-b444-89c8fb804321-grimace_shake.png)
McDonald's Grimace shake trend boosts restaurant's Q2