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Founded in Turin on July 11, 1899, by Giovanni Agnelli, the brand was established as "Fabbrica Italiana di Automobili Torino" abbreviated as "FIAT". The FIAT abbreviation became more prominent, with the full name still being used. The badge became a coated oval shape in 1908, and the full name was removed. The logo evolved into a circle decorated with laurel leaves, with the brand name written in red in the center. In 1925, the background color was changed to dark blue and the small decorations

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