Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

Beauty TikTok: Top TikTok Tips for Cosmetic Brands

Cosmetics brand remixes TikTok video to raise COVID-19 awareness - Springwise

Creating a TikTok Ad Jingle

Elf cosmetics joy campaign = suss. Lets acknowledge the strategy is no

TikTok shop pass or fail - beauty products @elfcosmetics @e.l.f. Cosme

e.l.f. Cosmetics' Innovation on TikTok - The Shorty Awards

e.l.f. TikTok Challenge — Movers+Shakers, Connecting Brands to Culture, Driving Brand Love

e.l.f. Cosmetics Is Hosting a TikTok 'Reality Show

e.l.f.'s Engaging Content: An Inside Look at Strategies and Impact

How E.l.f. Beauty beat the trend and sold cosmetics in a pandemic