Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.

The Campari Soda redesign celebrates the drink's “iconic history” - Design Week

Stay Gold (and Blue), Ponyboy: PepsiCo Unveils A New Look For Rold Gold

The Campari Soda bottle: an eternal design icon. - Mohd

Designers Pick Their Favorite Packaging From 2022 Dieline - Design, Branding & Packaging Inspiration

Icon's Visually Grasping Packaging Design Dieline - Design, Branding & Packaging Inspiration

The Campari Soda redesign celebrates the drink's “iconic history” - Design Week