Bionicle: When Authentic Marketing Saved LEGO

This is how Bionicle's creative marketing saved an entire toy brand from bankruptcy.
This is how Bionicle's creative marketing saved an entire toy brand from bankruptcy.

Did Bionicle save Lego? - Quora

About Lego Bionicle

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The Heroes that Saved LEGO The Story of LEGO Bionicle

LEGO Bionicle returns in 2023 with 40581 BIONICLE Tahu and Takua GWP - Jay's Brick Blog

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If Bionicle G3 looked like this, would you by it? : r/bioniclelego

Why every LEGO fan should know the BIONICLE story – Blocks – the monthly LEGO magazine for fans

How Lego Made a Huge Turnaround