How Selena Gomez Built Rare Beauty Into TikTok's Favorite Brand - Bloomberg
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Influencer Favorite E.l.f. Beauty Outpaces Industry Leaders In Earnings—Here Are TikTok's Most Talked-About Makeup Brands
![How Selena Gomez's Rare Beauty became a powerful Gen Z brand](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/09/i-5-90951624-selena-gomez-rare-beauty-cosmetics-industry-juggernaut.jpg)
How Selena Gomez's Rare Beauty became a powerful Gen Z brand
![Selena Gomez's Net Worth - How Wealthy is She?](https://finty-us.us-southeast-1.linodeobjects.com/images/Net-Worth-Selena-Gomez.width-1116.jpg)
Selena Gomez's Net Worth - How Wealthy is She?
![Selena Gomez Sets Rare Impact Fund Event With Martin Short, Marshmello – The Hollywood Reporter](https://www.hollywoodreporter.com/wp-content/uploads/2023/08/GettyImages-1249933668-H-2023.jpg)
Selena Gomez Sets Rare Impact Fund Event With Martin Short, Marshmello – The Hollywood Reporter
![Selena Gomez's $70 million in blush sales makes sense — her brand really is that good](https://www.businessinsider.in/photo/102022610/Master.jpg)
Selena Gomez's $70 million in blush sales makes sense — her brand really is that good
![Selena Gomez sells $70 million of blush a year as brand booms](https://imagevars.gulfnews.com/2023/07/20/Celebrity_Birthdays_-_July_16_-_July_22_60397--90a8a--Read-Only-_18972e1bbe4_large.jpg)
Selena Gomez sells $70 million of blush a year as brand booms
![Celebrities & Brands: Selena Gomez](https://assets-global.website-files.com/630d4d1c4a462569dd189855/64fa3d8d246f0314b3c41c3a_6%20(3).webp)
Celebrities & Brands: Selena Gomez
![TikTok Rules: How Selena Gómez Sells $70 Million of Blush a Year](https://cloudfront-us-east-1.images.arcpublishing.com/bloomberglinea/FWD7ERWNWZD7FKHIXRYOSF2XL4.jpg)
TikTok Rules: How Selena Gómez Sells $70 Million of Blush a Year
Selena Gomez's New Rare Beauty Lip Oil Is My Favorite Makeup Launch of 2023 — and It's Bound to Sell Out
![Move over, Kylie Jenner! Inside Selena Gomez's beauty empire: the singer's Rare Beauty make-up brand is one of few celebrity-backed ventures to dominate – and stay – in the highly competitive market](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/17/92a56832-92bd-42c8-bd11-bb88655bc48d_e2077168.jpg)
Move over, Kylie Jenner! Inside Selena Gomez's beauty empire: the singer's Rare Beauty make-up brand is one of few celebrity-backed ventures to dominate – and stay – in the highly competitive market
Why I Think Rare Beauty Makeup Brand Is Worth the Hype
![Selena Gomez's Favourite Rare Beauty Products Of All Time](https://www.beautycrew.com.au/media/57857/selena-gomez-landscape.png)
Selena Gomez's Favourite Rare Beauty Products Of All Time